Amid the surging mountains, the rushing rivers and the growing of all things, Boloni, which has entered its thirties, faces the soul-cleansing snow-capped mountains, reviews its exploration of life over the past thirty years and creates new possibilities for the brand to move towards the next thirty years - to walk in the unknown and create greatness that has no goals and has never been planned.
If the Himalayas are a gift from nature, then what is Boloni's gift? Is it loneliness, life, or the future?
Just as the golden mountain of Mount Nanga Parbat requires timing and waiting, the story of Boloni over the past
30 years has no formulas that can change the world, nor can it be copied from the so-called success script. All this
is because it is Boloni that seeks innovation and knowledge, and it is Boloni that grows in this era.
--Looking back at the times: disorderly blossoming and orderly fruiting--
Mount Nanga Bawa at night is cold and brilliant. The distant and deep Sanskrit sounds reach the other side of the
heart. The drone carries the AI image of Cai Ming, the founder and chairman of Boloni, dressed in white, striding
forward, and then slowly landing. The past, present and future blend in the same time and space.
"We talked about loneliness on the beach of Aranya and folding in the Tengger Desert. Today, facing the mysterious
snow-capped mountains, looking up at the roof of the world and the vast universe, I suddenly calmed down.
In the past 30 years, we have accidentally created many things that others think are "great", but looking back on all
this today, I think they are all very small. What really attracts me, makes me full of desire to explore, makes me
awed and enjoy it, is the unknown." Cai Ming said.
Cai Ming, Chairman of Boloni
In 1992, Cai Ming gave up his job in the system and became an entrepreneur selling patented exhaust cabinets.
Starting from the exploration of "one square meter", he brought changes to the kitchen life of Chinese people who
did not have the concept of "lifestyle" at that time. Later, he integrated suppliers and upstream and downstream to
create an integrated kitchen; with the help of Italian designers, he introduced the concept of whole-house customization
to the market; he pioneered the home experience scenes "Seven Houses" and "6 Sex 50 Houses"...
Cai Ming's eccentricity and keen insight into consumer demand and brand value have injected a distinct personality
into Boloni, and his novel exploration of "no matter right or wrong, just running wildly with a mask" has also become
Boloni's unbreakable moat that continues to this day-always one step ahead of the market and a provider of lifestyles.
The birth and growth of Boloni have always been in sync with the development of China's economy and society.
Visiting and learning advanced manufacturing and modern design in Germany, Italy and other European countries,
and frequently cooperating with international designers and domestic contemporary avant-garde artists, Boloni has
refined taste and broad vision with the labels of "international", "design", "fashion" and "art", and has a deep insight
into lifestyle and understanding of contemporary art.
Under the leadership of Cai Ming, Boloni has become a "niche" choice for those who have started to pursue spiritual
needs early, and has become a unique existence in China's trillion-dollar home furnishing market that is comparable
to international ones.
The primary fight at the level of cost, profit and discount has never been related to it. What Boloni is good at is to
capture the unique novelty of every moment and enjoy unexpected happiness.
Thirty years later, when a bestseller in the field of artificial intelligence titled "Why Greatness Cannot Be Planned"
became a topic of conversation among many elites, Boloni's "success" suddenly had many "reasonable"
explanations - do what you like and believe in, don't aim for success, and success will come naturally.
Every innovator like Boloni is groping in the dark. They have their own life experience, unique perspective, curiosity,
and even seemingly irrelevant accumulations. Avant-garde, art, cross-border, joint, exploration, attempt, failure,
exploration, and attempt again... No one knows what the next clear goal is, nor does anyone follow a routine to
achieve anything. They just choose the next stepping stone, and then move forward steadily, and find their own
treasures under the light given by the times.
--Thinking about the present: Be responsible for "dreaming" and make everything sustainable-
Greatness is not a plan, but a growth. It is not a deliberate action, but a natural result. When Boloni, which has
entered its thirties, began to think inward, it became more aware of the meaning of "introspection".
"At thirty, one establishes values and moral standards." Cai Xingguo made this statement for Boloni's 30 years
at the annual brand launch event, which was very powerful.
Boloni CEO Cai Xingguo
Only by reflecting inward can we better move towards the future. In the Tao Te Ching, the interpretation of "introspection"
is not only an observation and thinking of the laws of nature, but also a reflection and examination of the inner world,
and a reflection on personal cultivation and dealing with people.
Accompanied by Tibetan songs and led by white yaks, when the guests on the scene held Mani stones and followed
Boloni's footsteps through the beautiful and rich barley fields, slowly walking towards the magnificent and majestic
Himalayas, it seemed that they had infinitely received the miracle of life and found their own inner balance and tranquility.
Placing the brand launch conference at this important node of 30 years here is also an opportunity for Boloni to
express the brand's inner core values to the outside world after 30 years of uniqueness and innovation, persistence
and enthusiasm.
Everything will oxidize, only the spirit will last forever. Cai Xingguo, CEO of Boloni, who has been in charge of many
important links such as R&D, production, sales, and services for many years and now takes full charge of the company,
interpreted the corporate values from five dimensions: determination, altruism, tolerance, symbiosis, and vision.
Continuous exploration of lifestyles, focusing on the business essence of customer needs, embracing a diverse
corporate culture, a mutually beneficial and win-win business ecology, and a responsible and responsible global
vision... Together, they constitute Boloni's values of "brand up, product beauty, and human kindness", and have
become a weapon for the brand to overcome obstacles in the unknown universe. Of course, it has also become
a resonance for Boloni with more people on the road to the future.
"The 'selflessness and altruism' in the Tao Te Ching is what I always follow." Cai Xingguo quoted the wisdom of
the classics to write a vivid footnote for Boloni's values. He said that the development of products, services, employees,
and enterprises is essentially to pay attention to the needs and interests of others. Only by achieving win-win results
can the future be sustainable, dreams sustainable, and the unknown sustainable.
Taking advantage of this trip to the snowy mountains, Boloni and 5100 Tibetan Glacier Mineral Water co-created a
co-branded small molecule water, which will become Boloni's customer reception water in the future. At the same time,
the entire scene of this press conference, including the large screen and audience seats, are made of local materials,
barley grass, which will return to the earth after the end. Man follows the earth, the earth follows the sky, the sky follows
the Tao, and the Tao follows nature. This is the revelation of Boloni's introspection and the wisdom of the brand's
sustainable development.
When the glaciers in the Himalayas are melting at an unprecedented rate, people should not only be in awe of nature,
but also take action. Planting trees to offset carbon emissions, building a green supply chain, enhancing technological
innovation to improve efficiency and reduce consumption, and exploring the thinking and practice of sustainable life at
the design and brand level... Under the snowy mountains, Boloni made actions and commitments that are witnessed by
heaven and earth.
--Dialogue with the future: starting from the known and moving towards the unknown-
Pursuing the unknown is the true direction to approach greatness.
As the theme of the 30th anniversary brand release of Boloni, "Walking in the Unknown" is not only a review and summary
of the past 30 years, but also the confidence that Boloni has in talking to the future - courage and responsibility,
prediction and creation.
From a wanton and flamboyant teenager to a young man who is increasingly restrained and mature, Boloni has
come a long way. He has experienced the romance of cyborgs, the subversion of Karajan, the overthrow and reset
of style by "six qualities", and the advanced upgrade of self-pursuit by "new six qualities".
Only by breaking free from the shackles of the times can we calm down and look at ourselves. At the press conference,
the close friends who have accompanied Boloni all the way interpreted Boloni in their eyes.
Ma Guangyuan, a representative of Boloni users and a famous economist
"Many companies have similarities, but Boloni is always different. Its inherent gene of constantly challenging itself
and surpassing itself has never changed." As a user of Boloni, Ma Guangyuan, a famous economist, said so.
Talking about the current economic environment, Ma Guangyuan said that the essence of economics is to study
uncertainty. In the past 30 years, China's economy has been sailing with the wind, with many outlets, opportunities
and waves, but now, the era of sailing against the wind has begun. The home furnishing industry is full of possibilities.
Whether it is a company or an individual, they should be brave to be themselves and embrace uncertainty.
Because all surprises are hidden in the uncertain unknown.
Email